Search Results for: admob

March 2, 2017

Google ‘Playables’ lets you demo a game live on your device from an ad

Game advertisements are one of the more common ads we see on mobile devices, and sometimes, they do actually work. But for the most part, we just don’t want to stop what we’re doing, go download or even buy an app, then eventually get back to what we were doing. Now, Google wants to fix that with “Playables.”

October 16, 2014

GOOG Q3 2014 earnings a miss, stock down in after hours trading

  Google reported Q3 2014 earnings today that didn’t quite meet analyst expectations. Sales rose 20% to $16.52 billion in the quarter. Profit was $6.35 a share. Analysts’ expectations were $16.59 billion and profit of $6.54 a share. “Google had another strong performance this quarter, with revenue up 20% year on year, at $16.5 billion,” said […]

September 29, 2014

Google is rolling out new display ad formats & tools for mobile devices

Google announced today on its AdWords blog that it will be rolling out new mobile display ad formats and tools for advertisers in the coming months. Google is hoping the new ads, which will be available through the Google Display Network, the AdMob Network and DoubleClick, will help advertisers increase engagement with users on mobile devices.

The ad types include “Mobile lightbox Engagement Ads” that will dynamically resize to fit any ad and device size, TrueView video ads that will roll out more broadly in apps through the AdMob network, as well as an anchor ad format for mobile web apps and magazine style text ad formats that will expand into apps instead of just on mobile websites. Google also announced a number of new tools coming for advertisers to help improve the experience with mobile campaigns:

  • Automatic mobile sizes for your image ads: The auto-resizing tool for the Google Display Network will automatically create new sizes of image ads, including mobile-specific ad sizes.
  • Interactive HTML5 backups when Flash isn’t supported: The Flash-to-HTML5 conversion tools for the Google Display Network and DoubleClick Campaign Manager will automatically create an HTML5 version of your Flash ads. When these ads are served on a device or browser that doesn’t support Flash, the system can show the interactive HTML5 ad instead of a static image backup.
  • HTML5 and in-app rich media ads built in minutes: There are now 29 HTML5 and in-app formats available in DoubleClick Studio Layouts, a tool that let’s you upload your existing creative assets into a pre-built rich media ad template to quickly create rich ads that work on smartphones and tablets.

Google says the new ad formats will roll out to its various ad networks in the coming months.

October 31, 2013

Google releases Google Play Services 4.0 w/ Google Mobile Ads SDK and new APIs for devs

Google has decided to launch the new Nexus 5 and Android 4.4 KitKat today at a quiet press event and alongside those announcements is also releasing Google Play Services 4.0. The update to the developer services platform includes the integration of Google Mobile Ads SDK, and also offers new features for Google+, Google Wallet Instant Buy APIs, and geofencing.

Google says the new Google Mobile Ads SDK lets those using AdMob to monetize their apps provide “seamless improvements” to users. For example, pushing bug fixes automatically. The new Play Services also include new Maps and Location features:

You can save power by requesting larger latency values for notifications alerting your app to users entering or exiting geofences, or request that entry alerts are sent only after a user stays within a geofence for a specified period of time. Setting generous dwell times helps to eliminate unwanted notifications when a user passes near a geofence or their location is seen to move across a boundary. The Maps API enhances map customization features, letting you specify marker opacity, fade-in effects, and visibility of 3D buildings. It’s also now possible to change ground overlay images.

WIth Google Play Services 4.0, Google is offering Google Wallet Instant Buy APIs to everyone with a simplified API. New Wallet Objects means “you can award loyalty points to a user’s saved rewards program ID for each applicable Google Wallet Instant Buy purchase.”

The the new Google Play services SDK is available to download now for developers to start developing with the new Android 4.4 APIs. You can learn more in Google’s blog post here.

Google also noted that it’s dropping support for Froyo in this release now that “over 97% of devices now running Android 2.3 (Gingerbread) or newer platform versions.”

September 30, 2013

Google launches beta of ‘Web Designer’ HTML5 design tool

Google today announced that it is launching a public beta for its new Web Designer tool that allows users to build interactive ads and other HTML5 content. Google says that with HTML5 ad spend expected to overtake Flash spend within the next two years, it’s aiming to provide easy-to-use tools that will allow publishers to quickly and easily create and publish HTML5 ads:

We’re working hard to solve this development challenge by offering agencies powerful yet easy-to-use tools for HTML5 production. In this vein, we announced DoubleClick Studio Layouts for HTML5 back in August, which lets you create HTML5 ads in minutes, and last week we announced Ready Creatives in AdWords, which creates HTML5 ads for you in seconds. Today, we’re excited to announce the public beta of Google Web Designer, a new professional-quality design tool that makes HTML5 creative accessible to everyone from the designer to the dabbler.

Google walked through a few of the features of Web Designer in its blog post:

  1. Create animated HTML5 creative, with a robust, yet intuitive set of design tools.
  2. View and edit the code behind your designs and see your edits reflected back on the stage automatically.
  3. Build ad creatives seamlessly for DoubleClick and AdMob, or publish them to any generic environment you choose.
  4. Receive updates to the product automatically, without having to re-download the application.

It also noted that access to Web Designer will be free for all, at least for the time being.

The Web Designer beta is available to download on Google’s website. Google has a getting started guide here, and high-speed demo of an ad being created in the Web Designer beta is below:

February 6, 2013

Yahoo! signs global, non-exclusive deal with Google for contextual ads

As first reported by AllThingsD earlier today, Yahoo! has now confirmed that it will enter a partnership with Google to make the company one of its contextual ads partners. CEO of Yahoo and former Google employee Marissa Mayer picked up ad executive Henrique De Castro from Google last year, and rumors of a possible ad […]

May 23, 2012

Google VP David Lawee discusses Motorola, says two-thirds of acquisitions are successful

 [youtube=http://www.youtube.com/watch?v=ZBduf8o0AbI] Google’s Vice President of Corporate Development David Lawee sat down with MG Siegler today at TechCrunch Disrupt in New York City to discuss the search engine’s history with acquisitions including yesterday’s buyout of Motorola Mobility.  The entire interview is above (part 2 is below-soon), but the main point of discussion concerns the nugget that Google […]

April 5, 2012

Larry Page posts ‘Update From the CEO 2012’ memo detailing Google’s aspirations

On the Google Investor Relations website, Google’s Chief Executive Officer Larry Page just published his “2012 Update from the CEO” to give an update on the state of the company since taking over as chief and “reorganizing the management team” around the company’s core products. In the letter, Page talks a lot about one of […]

March 20, 2012

Study: Developers think Google is more important than Facebook’s social graph

Appcelerator and IDC just released its Q1 2012 Mobile Developer report that focused on the “emerging social battle between Facebook and Google” and the increasing importance of HTML5 for app developers. The study surveyed a group of 2000+ developers earlier this year and asked them how they planned to implement HTML5, as well as “social […]

February 17, 2012

Google allegedly outsmarted mobile Safari to force ad cookies upon iOS users

Internet giant Google found itself in a middle of a potential public relations nightmare following a Wall Street Journal article this morning. Tentatively titled “Google’s iPhone Tracking,” the article asserts that “Google Inc. and other advertising companies have been bypassing the privacy settings of millions of people using Apple Inc.’s Web browser on their iPhones […]

January 18, 2012

Oracle on Android: ‘Each day’s worth of activations likely generates approximately $10 million in annual mobile advertising revenue for Google’

Software maker Oracle estimated that each day’s worth of Android activations makes Google approximately $10 million in annual revenue while also strengthening its Google+ service, German patent blogger Florian Mueller wrote on his FOSS Patents blog today. Oracle made this claim at a German court in regards to its patent infringement claims against the search giant: While this […]

September 1, 2011

Microsoft could be developing own ad platform for Windows 8 apps

Software maker Microsoft, understandably, wants its share of  the mobile advertising pie and could be working on a new mobile advertising platform. Like Apple’s ailing iAd – boosted with today’s promotion of iTunes chief Eddy Cue to head of online services – or Google-owned AdMob, the yet unnamed platform should let developers inject Microsoft-served adverts inside […]

August 27, 2015

Google AdWords full-screen in-app ads get a little prettier with redesign

There might not be any topic more heated in today’s digital space than advertising. In most cases, no ads is better than any ads at all. The reality right now is, however, that no ads still also means no money to pay writers at sites like this one. With all that said, Google’s AdWords team has […]

December 3, 2015

Google brings app streaming to ads, letting users try before they download

Google introduced a really awesome feature called app streaming to search results last month, and now a very similar technology is coming to the company’s AdMob ad platform. A couple new app ad formats are being introduced today, the first of which allowing users to try out an app within an ad itself before downloading…

August 30, 2018

Google releases Tink, a simple, cross-platform cryptography library

As (increasingly frequent) data leaks have proven, encryption is hard, and good encryption can be even harder. Today, Google has announced the first major release of Tink, an open-source, cross-platform library designed to make secure encryption easier for developers to use correctly.

May 18, 2016

Google’s Android Instant Apps lets you use them without installing

Google had already showed us a glimpse of functionality in Android that made the platform capable of streaming apps from the Play Store without actually installing them — like with AdMob’s ad platform, for instance. The feature had been rumored for a long time now, and games already took advantage of something similar, but today, […]

May 19, 2016

Google updates Firebase to be a complete solution for building and maintaining apps

At yesterday’s I/O keynote, Firebase received the most enthusiastic applaud from the crowd of developers. Purchased two years ago, Firebase is a cloud backend service that does the heavy lifting of managing an app’s data. Firebase is now a complete solution for building and maintaining an app on multiple platforms.

May 18, 2021

Google’s Flutter SDK reaches version 2.2 as framework gains momentum

Today during the I/O developer conference, Google launched version 2.2 of their cross-platform Flutter SDK and shared the framework’s incredible recent growth.

April 29, 2019

[Update: Statement, ES File] Google bans Play Store developer w/ over 600 million installs due to ad fraud scheme

Google is apparently in the process of one of its largest Play Store bans ever. A report today details how Google is banning DO Global, generator of over half a billion combined installs, from the Play Store following an ad fraud scheme.

June 5, 2020

Report: State antitrust lawsuit could push for break up of Google’s advertising business

For the past several months, both the Department of Justice and state attorneys general have been readying antitrust investigations into Google. A new report today says that the US states are looking to break up Google’s ad division.

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