August 28, 2019

Google simplifies publisher policies across AdSense, AdMob, and Ad Manager

Google maintains a sprawling advertising network and has already made moves in the past to consolidate products. The latest improvement is aimed at simplifying the publisher experience in AdSense, AdMob, and Ad Manager by better explaining where advertising can appear.

April 29, 2019

[Update: Statement, ES File] Google bans Play Store developer w/ over 600 million installs due to ad fraud scheme

Google is apparently in the process of one of its largest Play Store bans ever. A report today details how Google is banning DO Global, generator of over half a billion combined installs, from the Play Store following an ad fraud scheme.

March 13, 2019

Before the teased GDC Keynote on Tuesday, Google is hosting a developer day on Monday focussed on existing Android games. Monetization is continually a big theme and ahead of that Google is announcing two new ad types for game developers.

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March 6, 2019

Google Play’s Rewarded Products format lets Android gamers watch ads to earn in-app items

Mobile games today are predominantly free-to-play with developers making a living from ads or in-app purchases. Google Play is introducing new Rewarded Products today that will help creators earn revenue when players watch ads to earn free in-app items.

August 30, 2018

Google releases Tink, a simple, cross-platform cryptography library

As (increasingly frequent) data leaks have proven, encryption is hard, and good encryption can be even harder. Today, Google has announced the first major release of Tink, an open-source, cross-platform library designed to make secure encryption easier for developers to use correctly.

March 2, 2017

Google ‘Playables’ lets you demo a game live on your device from an ad

Game advertisements are one of the more common ads we see on mobile devices, and sometimes, they do actually work. But for the most part, we just don’t want to stop what we’re doing, go download or even buy an app, then eventually get back to what we were doing. Now, Google wants to fix that with “Playables.”

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