ChangeWave

ChangeWave Research published an interesting survey today proving that people are really loving their Kindle Fire tablet, with more than half of the respondents (54 percent) being “Very Satisfied” with Amazon’s Android-driven tablet versus 74 percent for Apple’s iPad and 49 percent for other tablets. Whilst Amazon is believed to be selling the $199 tablet at a loss, content spending among the Fire owner benefits the online retailer over time.

Specifically, post-purchase spending at Amazon.com is up, with nearly one-third of respondents (29 percent) claiming they will spend more at Amazon in the next 90 days versus just 19 percent for non-Kindle owners. ChangeWave Research, a service of 451 Research, included a look at the reaction of Kindle Fire owners to their gizmo. Price was the determining factor for a whopping 59 percent of owners, followed by its color screen at 31 percent, ease of use at 27 percent and selection of e-reading material at 20 percent…

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ChangeWave Research in a new survey polled 3,043 consumers on consumer tablet demand for the holidays, including a close-up look at demand for the Amazon Kindle Fire vs. the Apple iPad. Overall, tablets are big this holidays as sales in the United States increase an estimated 130 percent.

Everybody wants a tablet, it seems. A total of 14 percent of respondents plan on buying a tablet in the next 90 days, an eight percentage points increase over an August ChangeWave survey and more than triple the level of a year ago. However, nowadays shoppers no longer have to pick between an iPad or an array of same-looking Android tablets because Amazon is now the second most-popular tablet brand (people clearly want an Amazon tablet).

According to ChangeWave:

The Amazon Kindle Fire is going to leapfrog the competition and become the number two product in the tablet market, as long as it can provide a quality user experience. But the Amazon surge may also contain a silver lining for Apple, by damaging the tablet market hopes of the remaining competitors in the field.

Nearly two-thirds of respondents (65 percent) plan on buying an iPad, or two out of three tablet buyers. People are loving their iPads and it shows in satisfaction ratings. A total of 74 percent of all iPad owners are Very Satisfied versus 49 percent for all other tablet manufacturers combined.

More than one in five, or 22 percent, eye an Amazon tablet and just four percent plan on buying a Galaxy Tab from Samsung. Apple’s score is in line with iPad’s IDC-estimated 68 percent share of the tablet market. In addition, Canalys projected Apple will overtake Hewlett-Packard to become the #1 PC maker globally on the heels of iPad 3 release, although not everybody is down with counting iPad as a computer. More tidbits and charts after the break.

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