HTC plans to emulate Samsung’s something-for-everyone strategy to reverse losses
HTC acknowledges that it needs more than high-end handsets
While HTC technically ended 2013 in profit, the company says that declining margins are likely to see it end the first quarter of this year with a loss. HTC reported a wafer-thin profit of $10M from revenues of $1.4B, the latter figure 28 percent down year-on year. Its global market share of shipments was just two percent.
Reuters reports that the company plans to make a wider range of more affordable phones – the same strategy used by Samsung. Samsung made most of its money last year from a combination of its chip-manufacturing business and low- to mid-range handsets, and has itself come under pressure from low-cost competitor handsets …
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