According to a report this morning from The Information, Google is planning to introduce an interesting new feature for Play Store listings at this year’s Google I/O developers’ conference. A common practice within apps themselves, new “A/B testing” would allow developers to test multiple versions of their app listings to see which ones bring the most conversions…
Google just announced that it’s rolling out Google Shopping– a.k.a paid product listing ads that appear in search results– in eight new countries. Starting today, Google users in Austria, Belgium, Denmark, Mexico, Norway, Poland, Sweden and Turkey will be begin seeing what Google says are highly relevant ads that also include “rich product information” like images and pricing.
The Product Listing Ads appear in Google Search results as ‘Sponsored’ listings for queries that include “commercial intent.” But Google notes that it will also show product listings when it has “enough relevant products to match that user’s query.”
Users in the countries mentioned above should begin seeing the ads above text ads on the right side of search results starting today.