Google today announced some nice additions to its Google Shopping service available to users browsing for products in Google search and directly through the Google Shopping site on desktop and mobile. In addition to new curated shopping lists from some of its partners (note: These are Google’s partners buying paid product listing ads), Google Shopping also receives an updated look and feel, part of an ongoing update that Google started rolling out back in October with an updated storefront and improved local listings.

One new feature in the redesigned shopping experience pictured above is the ability create your own shortlists that are easily accessible from the top of each page while browsing: expand full story