M&C Saatchi

Advertising Age reports on a clever mobile ad campaign by LG, in which browser identifiers are used to display an ad targeted directly at the handset being used.

To promote the brand’s G2 smartphone, [ad agency M&C Saatchi] created a series of banners that recognized — and responded snarkily — to the competitor phones on which they appeared.

In the example above, the ad seen by owners of the Samsung Galaxy S4 promotes the faster processor speed of the LG G2. See the HTC and Apple versions below … 
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