panda Stories May 23, 2014

Earlier this week, Google rolled out Panda 4.0 and Pay Day 2.0. These updates to the search algorithm were touted as being designed to further reduce the ranking of low-quality and spammy content. According to analysis by Searchmetrics, Panda and Pay Day did just this, with websites that offer undifferentiated content suffering in terms of overall ranking.

However, Panda did not just punish websites: various major websites actually increased their rank in Google Search as a result of the change in algorithm. From the study: expand full story

panda Stories May 21, 2014

Google has made two notable changes to its search algorithm in the past 24 hours, both of which continue Google’s crusade to keep its search results relevant. The 4.0 release of the Google Panda algorithm is intended to make it more difficult for websites with poor quality to rank highly in search results (via SearchEngineLand).

Payday Loan Algorithm 2.0 was also released yesterday, and it targets “very spammy queries,” and is unrelated to Panda’s rollout: expand full story

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