Samsung is making headlines this quarter with show-stopping commercials that critics claim vastly surpass all of Apple’s advert offerings.
Television analytics firm Ace Metrix dubbed the Galaxy Note’s “The Best of a Phone and Tablet” commercial by Samsung (above) as the “Most Effective Ad” in Q1 2012.
“Q1 is arguably the most important quarter for advertising, as the Super Bowl, Oscars, and awards season in general drives the advertising agenda,” said Ace Metrix Chief Executive Officer Peter Daboll in a press release. “[…] Samsung’s top-ranked ad was particularly brilliant because it conveyed innovation and information without a narrator.”
The Android-based device’s ad garnered a 686-point score, which gave Samsung the No. 1 spot on the Top 10 Most Effective Ads list. Samsung released nine ads in Q1, and three were heralded as the most effective technology ads for the quarter, earning between 686 and 636 points each.