Proximity

Samsung has announced its own location-based alerts system, designed to allow businesses to send alerts to your smartphone. These highly-localized messages could range from offers on products in the section of the store you are in, to directions to your seat in a stadium or theater.

Called Proximity, the service is based on Bluetooth LE beacons and will work in a similar fashion to Apple’s iBeacon service already in use in stores like Macy’s, American Eagle, The Bay, Lord & Taylor and Walmart – along with such diverse locations as MLB stadiums and airports … 
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