Google is expanding its “Search as You Type” feature under Google Commerce Search to U.S.-based AdWords advertisers today as a free, stand-alone service.

“It’s easy to implement and helps increase sales and conversion rates on merchant websites. The Search as You Type pilot is available to US-based AdWords advertisers for free, up to 25 million searches annually, after which licensing fees would apply,” announced Google Shopping Product Management Director Jennifer Dulski on the official Google Commerce blog.

Google’s famous predictive suggestions, auto complete, and related product results are integrated into Search as You Type to bulk a merchant’s existing website search functionality. Today’s announcement supports Google’s recent attempts at enhancing its online retail and search experiences.

“When shoppers type a search query into a merchant’s site, Search as You Type shows them product suggestions and photos, making it faster and easier for people to spot the product they’re looking for and click through to make a purchase,” Dulski explained.

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