Venues

Performer search left, venue search right

If you search for a band or live venue, there’s a high chance it’s because you want to buy tickets for an upcoming show. Google is now making that easier by displaying upcoming events in the search results, with a direct link to purchase tickets.

It may take a few days to start seeing these results, as Google has just explained to webmasters for bands and venues the steps they need to take to ensure the information shows up in searches. They can either add a little HTML to their webpages, or install a widget that does it for them … 
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