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What effect will Apple’s choice of Bing for Siri in iOS 7 have on Google?

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Microsoft must be pretty happy with Apple’s decision to include Bing as the default search engine powered web results in Apple’s revamped Siri application heading to iOS 7 this fall. However, what does this all mean for Google? It could very well signal Apple’s increasing desire to cut its reliance on services powered by its biggest competitor in the smartphone space.

Before iOS 7, searching for something with Siri would often turn up the option to search for web results. Doing so would give you results through Safari using your default search engine (which by default is set to Google). Now, in iOS 7, web results will be displayed right in the Siri app, however, they will be powered by Microsoft’s Bing– and not Google. 
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