YouTube stars being offered retention bonuses in face of offers from Facebook & others
YouTube style star Michelle Phan, whose videos have 3.6M views
Top YouTube video creators are being offered bonuses in return for multi-year exclusivity deals in which they guarantee to post content on YouTube first, reports the WSJ.
Facebook Inc. and video startup Vessel, among others, have tried to lure YouTube creators to their services in recent months, according to people familiar with the discussions.
In response, Google is offering some of its top video makers bonuses to sign multiyear deals in which they agree to post content exclusively on YouTube for a time before putting it on a rival service.
YouTube is reportedly particularly concerned about subscription video startup Vessel, founded by former Hulu CEO Jason Kilar …
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