YouTube announces music awards show “powered by you” (and not by Vevo)
YouTube has announced a crowd-sourced music awards show streamed live from New York on 3rd November, with the winning acts chosen by YouTube viewers.
We get it. You love music. From propelling unknown artists to the top of the charts, to cheering on established artists as they reinvent the music video, to remixing and reimagining your own, music fans have turned YouTube into the world’s go-to music destination. Now, to celebrate music fans and the music you love, we’re announcing a new kind of awards show–one powered by you …
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