Google expanded its GoMo initiative to offer small businesses an opportunity to mobilize their websites for free.

According to Fortune, the Mountain View, Calif.-based search engine teamed with startup Duda Mobile to offer the $9 per month service at no cost for an entire year starting today. Users will save $108 a year, and then they can purchase the premium service after the complimentary period ends—if desired.

In a blog post, Duda Mobile’s Dennis Mink explained the collaboration:

Our hope is that by offering both the education AND the service at no cost for one year, we can help businesses make the shift to mobile more quickly, benefiting both their business as well as us consumers who no longer want to pinch and zoom our way through their regular websites on our phones.

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