Google Stories Yesterday
Google Stories January 20
2017 is shaping up to be quite an interesting year in consumer electronics, and smartphones in particular may — finally — become very interesting once again. It’s the destiny of a largely saturated and commoditized market, where in order to thrive the competition needs to push the innovation pedal. Polarization is a phenomenon we observe in this market, as increasingly cheaper smartphones become good enough, and consumers become more reluctant to buy decidedly more expensive devices that don’t add much to the basic experience provided by solid, lower-end phones.
On the high end of the spectrum, a brand’s sole power and image become less and less of a reason to shell out the (significant and growing) extra amount of money, and new advancements — whether in design, software or some cool new tech — need to emerge to justify it. Companies can either settle (and risk becoming irrelevant) or innovate and skyrocket to the top (and the future). In this situation, staying in the middle could mean spreading too thin and not being able to stand out and keep up with the competition. This, in my opinion, is the case of OEMs like HTC, LG, Sony or Motorola; but, more interestingly, OnePlus…
Google Stories January 17
There has been quite a huge advertising campaign for the Google Pixel, both by carriers and the Mountain View giant itself. And, as it turns out, the massive spending seems to have worked: a report from Wave7 Research (via Fierce Wireless) focused on Verizon is in fact describing very good results…
Google Stories January 16
Google has promised a lot for the future of Google Assistant, but there’s still a lot of work to do until we get all the features seen in the original demonstrations. One thing we saw on stage back in October was Assistant interacting with various paid services, and in the latest update to the Google app, the company is taking the first step towards making those integrations official.