Feed Wrangler

With just over three weeks until Google officially puts its RSS service Google Reader out to pasture, the Mountain View company has decided to offer the widely respected product a few commemorative last words as it rests on its death bed.

Google News and Social Products Senior Director Richard Gringras told Wired.com that Google Reader represented an old model of news consumption in an age where news is being constantly consumed throughout the day.

“As a culture we have moved into a realm where the consumption of news is a near-constant process,” says Richard Gringras, Senior Director, News & Social Products at Google. “Users with smartphones and tablets are consuming news in bits and bites throughout the course of the day — replacing the old standard behaviors of news consumption over breakfast along with a leisurely read at the end of the day.”

No matter the reason for Google Reader’s demise, alternatives have made a timely bubble up to the surface leading up to Google’s July 1 deadline. Apps like Reeder that relied on Google Reader for backend syncing have since opened up support for alternatives like Feedly and Feed Wrangler (which we reviewed at launch).
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