Google Offers will sponsor free Wi-Fi in New York City this summer starting today.
The sponsorship is possible through an agreement with Boingo Wireless. New Yorkers and tourists can now access free Internet at six subway stations and over 200 Boingo hotzones around the borough of Manhattan. The Wi-Fi coverage extends below street level and will last through Sep. 7.
“New Yorkers using the complimentary Wi-Fi services can check out deals from local businesses from Google Offers when they connect at Boingo hotzones throughout the city and at the following subway stations with wireless networks deployed by Transit Wireless,” explained the press release.
Google Offers is an infant deal-of-the-day website that caters localized savings to major geographic markets in the United States. It is the first sponsor of Boingo Wi-Fi, so today’s news is clearly a brand campaign for Google. However, Boingo will also benefit by expanding its initiative. The wireless tech plans to reach 36 subway stations by the end of 2012, with over 270 stations getting access by 2017, to create “a distributed advertising and sponsorship network reaching the subway system’s more than 1.6 billion annual passengers.”
Boingo Wi-Fi is already available at New York-area airports, retail centers, sports venues, hotels, fast food restaurants, and more.
The press release below.