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Google says an open API is coming for Google Now cards

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Google Now Nest

As reported on by The Next Web, Google at South by Southwest this weekend gave an interesting look at its plans for Google Now. Aparna Chennapragada, Google Now’s Director of Product Management, discussed Google’s personalized predictive data service and revealed some details regarding the future of the product. Chennapragada revealed that the company soon plans to launch an open API for Google Now that will allow third-party services to integrate it into their apps.


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