Before answering the questions presented in the letter from Congress, Google took some time to outline aspects of its policies that will not change. Among them: Google reminded Congress that the new policy will only apply to users signed into a Google account, while those signed in can still access the usual privacy settings like turning off search history, tailoring ads within Ads Preferences Manager, and setting Gmail chat to “off the record.”
Furthermore, people can still set up multiple accounts to manage multiple identities, move data between those accounts with Data Liberation tools, and prevent information from one account from being used to personalize another account. If Jane wants to use Google Docs and keep that separate from her personal Google+ account, she may create a email@example.com account that she uses for Docs, and a firstname.lastname@example.org account that she uses for sharing on Google+.
Google also broke down exactly why the new privacy policies were necessary for creating a better user experience: