It’s hard to ignore the beautification of Google’s core mobile and desktop apps that has taken place over the last two years. Not only has Google brought a slick, cohesive design scheme to its suite of desktop services, it has also been getting praise for the redesign of its mobile apps on both Android and iOS. Today, The Verge posted an in-depth look at exactly how Google and CEO Larry Page have been able to make that happen. After taking over as CEO in 2011, Page issued a mandate to redesign all the company’s core products. The result was a Google-wide design initiative dubbed “Project Kennedy” that included redesigns of many core app just 3 months after Page took over:

At the end of June 2011, just under three months after Page took over as CEO, Google shipped fresh new versions of Google Search, Google Maps, and Gmail, and Calendar. In the next year and a half, Google moved swiftly, launching Google Now, a fresh mobile take on Kennedy ideals, and a host of stunning new iOS apps like Google+, YouTube Capture, Chrome, and Maps that followed much of the original vision, albeit with some variations between the different product teams