UFC

Chromecast, Google’s $35 HDMI streaming stick, is about to support streaming of a lot more video content online as JW Player prepares to introduce support. Gigaom reports that the popular HTML5 and Flash video player that is used on millions of websites to host video content will announce today that it’s launching a beta of Chromecast support.

The company is also working on some interesting new features with its Chromecast implementation: 
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[youtube=http://www.youtube.com/watch?v=vUnp3SjDB7s]

As part of Google’s new focus on premium entertainment, the YouTube team announced in a blog post that the video sharing site will stream the Ultimate Fighting Championship events. Viewers in the United States will be able to access this content on the UFC YouTube channel beginning this Saturday, September 24 at 9pm ET/6pm PT. Google said that all of the main card fights from UFC 135 will be available for live streaming for $44.99. The search company will kickstart the UFC streaming deal with the heavyweight title fight between champion Jon “Bones” Jones and challenger Quinton “Rampage” Jackson. If you’re a fan, don’t forget to tune in. You probably have access to UFC fights as part of your cable deal so YouTube will be yet another platform to watch those fights. Besides it is nice seeing Google take premium entertainment seriously.

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