Hollywood-slash-Renaissance man James Franco appears in Samsung’s latest Galaxy Note 10.1 advertisement as “the ultimate multitasker.”

The nearly three-minute long commercial features Franco strolling throughout a house, with tablet in-hand; helping various extras on the set complete tasks. It furthers shows the actor bragging about his long list of accomplishments, including directing this very video, while he alludes to the Galaxy Note 10.1 as helping him get it all done.

For Franco’s sake, lets hope he did not write the script too. Check it out above.

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