Update: The App is now live.
As expected, last night during game 5 of the NBA Finals Samsung confirmed its partnership with media mogul Jay-Z by running a 3-minute commercial. The video showed Jay working on a new album and closed with Samsung’s “The Next Big Thing is Here” slogan and directing fans to MagnaCartaHolyGrail.com.
The website features a countdown to July 4th, when Jay-Z’s new album will be released, alongside images on him working on the album and they even sneaked a close-up of a Galaxy next to Jay’z signature gold chains. The first million Galaxy S 3/4 and Note II owners to download the customized Magna Carta app on June 24th will receive a free copy of the new album when it is released on July 4th.
Samsung reportedly paid upwards of $20 million to launch this partnership with Jay-Z. Exact details of the deal are unknown, but at that price-tag we’re assuming there is more to come from this partnership.
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