YouTube is now offering creators custom URLs that match their channel names

YouTube will now let creators get a hold of a custom channel URL that matches their channel name. The company noted in a blog post that many YouTubers have a channel name, which is often the user-facing brand of their channel, that doesn’t match the original URL they received when first signing up for YouTube. Users that want to change their URL to match their channel name will soon have the ability to do so:

When Tati joined YouTube, her username was GlamLifeGuru, which made her channel’s URL youtube.com/GlamLifeGuru. But as her channel grew, her fans embraced “Tati” as her brand. So her channel web address — often the quickest way back for her fans to watch more of her content — didn’t match her channel name and branding… To make sure creators like Tati and all of you have a consistent place for new and existing fans to find you, we’re introducing an easier way to pick custom URLs that match your channel names and branding.

YouTube is reaching out to creators with more than 500 subscribers starting this week allowing them to claim a custom URL. The company says it will offer several URL choices that are “based on your channel’s description, Google identity and associated websites.”

It doesn’t look like users can initiate the process manually yet, but instead will have to keep an eye out for the “Get a new custom URL” notification in YouTube’s Creator Studio.

YouTube has full instructions and more info in a support document here.