Samsung’s Ballie robot still isn’t ready as release window comes and goes… again

Samsung’s adorable and round home assistant robot, Ballie, was not released as promised in mid-2025, and the company now notes that the little Gemini-powered bot simply isn’t ready with yet another delay.

Samsung initially teased Ballie at CES 2020. The concept has shifted over the years as technology has evolved around AI and made the project more suitable for in-home use with a purpose. The robot is now positioned as a home assistant robot that can take calls, show videos via a floor-facing projector, and use Google Gemini to make conversation and perform smart home actions.

Most recently, Samsung promised Ballie would launch in the summer of 2025 for both the US and Korean markets. That time has since come and gone with less than a whisper about the AI buddy.

According to a report from TechRadar, Samsung commented on the delay with this simple response:

We are continuing to refine and perfect the technology to deliver an even more impactful customer experience.

We initially reported that Ballie was delayed beyond the summer window, though there were few details available regarding Samsung’s progress. The report indicated that Samsung was slowing things down as it made adjustments to how Ballie operated in the home, and the latest statement merely echoes that sentiment. The company still doesn’t seem ready to release the robot, and Ballie appears to still be struggling with an identity crisis.

This isn’t even the second delay for Ballie. Samsung showed off the project in 2020, as mentioned, and it’s made recent CES appearances since then with obvious improvements. Since then, the project has been extended multiple times, with the previous launch window the most concrete estimate up to that point. That means a little less, as Ballie did not, in fact, release in summer 2025.

There’s a chance Samsung brings Ballie back to Las Vegas for CES 2026, though the company has made no further promises on release.

Users can still sign up for product updates regarding the rolling Gemini assistant, though the update page hasn’t changed in recent months.