Flurry: Holiday 2012 sees new 1-week record with 50M iOS & Android activations and 1.76B app downloads
Flurry today released its stats for worldwide app downloads during the 2012 holiday season. It recently released some stats for Christmas Day, including a huge 332 percent increase over previous years to 17.4 million new iOS and Android activations and 328 million app downloads. Today it shared some stats for the entire week starting on Christmas and ending New Year’s Day, noting it recorded the highest number of activations and app downloads for any week in history. As highlighted in the images, Flurry estimated 50 million devices activations and an increase of 65 percent to 1.76 billion app downloads:
The final week of the year, between Christmas and New Year’s Day, grew by 65% over the early-December baseline, historically breaking through the largest single week record previously set during the same week of 2011. While several weeks since late November delivered billion+ week download levels, the holiday week delivered a record-shattering 1.7 billion downloads… Looking forward to 2013, Flurry expects the trend of one-billion-download weeks to become the norm, and that the industry will surpass the two-billion download week during Q4.