Google exec reveals Incentive Targeting acquisition
Google just acquired coupon firm and platform Incentive Targeting.
The deal closed for an unknown amount at this time, but 9to5Google contacted Google for a comment, as the last unconfirmed —and false—acquisition created quite a stir in the tech blogosphere, and will update accordingly.
TechCrunch first noted that Mike Dudas, Google’s emerging business lead for mobile commerce, confirmed the news today via a Tweet on Twitter, and he further revealed the buyout will “power highly targeted manufacturer and private label coupon programs.”
Update: A Google spokesperson just confirmed the acquisition to 9to5Google:
“We look forward to working with Incentive Targeting in our ongoing efforts to help consumers save time and money and enable retailers deliver relevant discounts to the right customers.”
The full press release posted to Incentive Targeting’s website is below.
