marketing Stories March 15, 2016

GOOG: 728.33

-2.16

The Google Analytics 360 Suite is an enterprise-class tool for larger marketers

A multi-screen world poses a great challenge to developers creating a consistent experience for consumers. It is equally hard for marketers to track the effectiveness of their advertisement campaigns. With the Analytics 360 Suite, Google hopes to provide an enterprise-class solution that integrates several data and marketing analytics products.

marketing Stories October 16, 2015

GOOG: 662.20

0.46

BlackBerry already made the PRIV official last month, and then followed up with some of the first official images of the device posted to its blog. Not much of what the company has said up to this point though has been new, though. Even the official images it published a couple weeks ago were pretty much the same as the ones we saw four months ago.

And this new video follows in the same vein as that theme. We’ve already seen an in-depth hands-on video with the phone, we’ve seen its specs leaked what feels like a dozen times, pre-registration for the phone opened up a couple of days ago, and just earlier today pre-orders for the phone went live in the UK. I guess it’s just a pretty marketing clip… expand full story

marketing Stories August 5, 2015

GOOG: 643.78

14.53

Google will now walk advertisers through how to bid based on their objectives

Google has a lot of data on how different decisions made throughout the creation of an AdWords display marketing campaign can lead to a lot of different end results. Now it wants to use that insight to help marketers make the right decisions to reach their objectives, be it a transaction or even just an engagement with their website, and has created a step-by-step solution to do just that.

The new tool for display ads, live now in AdWords, takes marketers through the whole ad campaign creation process based on what they want to result to be. For example, someone who just wants people to visit their website may not realize that they can pay just for each click they get, rather than every single impression. Someone who wants to optimize for the amount of times their advertisement is simply seen, though, will probably want to pay for viewable impressions, or those ad placements guaranteed to be visible on the page (i.e. not needing the user to scroll to see them). Using the new setup flow, advertisers can also input their website URL and have Google choose keywords they may want their ad to appear against in search results.

There are a lot of small decisions like these that advertisers have to consider when creating a new campaign, and a lot of ways to make a mistake that impacts the results. So this new tool simply makes it a lot easier to not mess up. It’s important for Google, too, because a low return on investment for an advertiser is a negative experience that may lead them to not using AdWords again.

marketing Stories July 14, 2015

Google AdWords, the online advertising service that allows marketers to purchase advertising across multiple platforms and formats (i.e. images, video), has a neat new addition which recognizes that more people are connecting to the Internet from more devices.

Estimated Total Conversions, a larger tool which tracks ad clicks that lead to a conversion (i.e. a sale), can now track the number of display advertisement clicks that occur in a browser and end as a sale in an app, or vice versa. This also works cross-device when the converting customer has at any point logged into their Google account from both devices. expand full story

Everyone can use an Echo Dot: Just $50!

marketing Stories June 11, 2015

 

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Around the time of the launch of the Nexus 6 and Nexus 9, Google revamped its marketing for Android with the new tagline “Be together. Not the same,” uploading to YouTube a handful of heart-tugging videos featuring a slew of different animal pairs playing together and being friends. These ads were meant as a real-world analogous to how Google sees its Android operating system today, in 2015: one operating system that can power a bevy of different devices in different environments and use-cases. Not just phones with different screen sizes but also watches, TVs, and cars, to name the primary ones. With so much choice, Google has launched a new website which, based on user input, helps narrow down which phones might be right for different people.

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marketing Stories May 22, 2015

While Google’s ad business is definitely in a transition phase, largely due to the shift away from personal computers towards mobile handsets, Google’s Senior Vice President of Ads & Commerce Sridhar Ramaswamy says that the company is handling this move well. Selling ads to advertisers may be harder with more of those ads ending up on mobile devices with smaller screens than notebooks and desktops, meaning more difficulty for customers to complete purchases, but Google is definitely taking steps toward slowing the rapid decline in ad prices.

According to a recent report from The Wall Street Journal, while Google is making several moves to make advertising more valuable, the market’s more recent move to larger-screened devices has helped significantly… expand full story

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