Kindle Fire set record sales for Amazon on Black Friday

After reducing prices for the big shopping event known as “Black Friday,” Amazon said this morning that its Kindle Fire saw a record amount of sales of up to three times the previous record set. Amazon offered the base Kindle Fire at only £99, creating for an “incredible reaction” on Amazon.co.uk. The United States store surely saw similar numbers.

“In response to strong customer demand we included Kindle Fire in Black Friday deals week, dropping the price to just £99, and the reaction has been incredible. Customers purchased more than three times as many Kindle devices on Black Friday than on any other day in its history on Amazon.co.uk, and our previous record was impressive,” said Jorrit Van der Meulen, Vice President, Kindle EU.  “This fantastic Kindle Fire offer runs until midnight, Monday 26th November, so customers still have time to snap up a Kindle Fire in time for Christmas.”

The full press release is below: