A new trademark filing submitted to the United States Patent & Trademark Office suggests the South Korean conglomerate may have plans to take the Galaxy brand beyond smartphones and tablets. Samsung, of course, has an established digital camera business. The new “Galaxy Camera” trademark covers “Cameras and camcorders” and it could indicate that Samsung is developing a family of Android-based digital cameras and camcorders.
This makes a lot of sense, if you ask us. One could argue this category is ripe for a change. Moreover, Android is the perfect fit, because it is a software platform conceived to power all kinds of digital devices—not just smartphones and tablets. Finally, the timing could not be better as incumbents like Kodak phase out digital cameras, camcorders and digital picture frames from its portfolios. Besides, Samsung certainly has the manufacturing capabilities and market power to deploy Android successfully across this product category.