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In a recent video uploaded to the YouTube Creators channel, employees from the video platform outlined changes and new features coming soon across mobile and desktop including a new channel card. The purpose of the card is to add a heightened level of interactivity to videos by allowing creators to embed an inline link in the video player to another channel they may want to promote — maybe because they’re featured in the video, for example.

According to a tweet from YouTube, that card just went live for creators today.

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