The creative mind behind the head-turning Old Spice advertising campaign just joined the Google Creative Lab.
Wieden + Kennedy’s Iain Tait is leaving his executive creative director gig behind and opting for a role that promotes Android, Google+, Chrome, and other Google-branded services. Aside from the slue of YouTube slapstick Old Spice videos, he is also known for his advertising work at Levi’s, Coke, and Nike.
“I’m going to be an ECD at Google Creative Lab in New York,” announced Tait in a blog post. “I can’t believe that I’m leaving W+K. And I can’t believe that I’m about to join Google Creative Lab. The whole thing is kind of unbelievable.”