Following recently signing MGM and Paramount Pictures to add over 1,000 new movies for rent, Google is once again investing in content for YouTube. Today AllThingsD reported the company is about to invest in Machinima, a network featuring videos about videogames that is pulling in about a billion views monthly.
People familiar with the round tell me it should end up raising more than $30 million, and will value the company at around $190 million, post-funding. No comment from Google or Machinima.
The report explained, unlike its past deals with content creators where it recoups over $100 million in investments through ad sales, the Machinima deal would be the first time Google takes an equity stake in a YouTube content provider: expand full story