Google Wallet now stores payment information, like debit card numbers and billing addresses, for retailers’ mobile websites.
Shoppers normally need to enter “17-20 fields of information” on mobile websites, according to the Google Mobile Commerce team, while having to “click and scroll through multiple pages to provide shipping and billing information.” Apparently, roughly 97 percent of mobile shoppers run from the check-out process and abandon their shopping carts.
The Google Mobile Commerce team just explained, however, that Wallet users can now check out more safely and quickly in just three simple steps: click the Buy with Google Wallet button, log into Google Wallet, and then click to complete the order.
Google Wallet is currently integrated with Finish Line, MovieTickets.com, Seamless, SwimOutlet.com, etc., to enable three-step purchasing on their mobile websites. For a limited time, Google Wallet users can also get $10 off at 1-800-Flowers.com and $20 off at Rockport.com (some restrictions apply).
Additional Google Wallet features (via the Google Commerce blog), include: