Fitbit’s latest Blaze activity tracker/watch has color, 5-day battery and style

Update (1/6 10:30am): Fitbit Blaze is now available for pre-order from Amazon and Best Buy.

This morning Fitbit took the stage at CES to announce its latest activity tracker. The Fitbit Blaze sits between the Charge HR and Surge trackers in the company’s current product lineup. While it may look a whole lot like many full-blown iOS/Android smartwatches, its main focus is still fitness rather than third-party app complications.

Blaze is the first Fitbit to feature a high-resolution color touchscreen LCD display. It comes with a elastomer band and stainless steel frame, but in a move reminiscent to Apple’s attention to style with its Watch, Fitbit is also offering a wide range of different bands and frames. You can even customize its look even more through a variety of clock faces.

Blaze was designed to help you get in the best shape of your life by offering valuable health data, motivational coaching, and detailed workout instructions with animated images. PurePulse delivers all-day heart rate information that can “help you maintain workout intensity and better track calories burned during each workout” and provide vital data like “resting heart rate and heart rate trends over time.” Other features like Multi-Sport and SmartTrack take the pain out of logging individual workouts. A single charge is estimated to last up to 5-days.

Aside from its fitness tracking abilities, Blaze can also relay call, text and calendar alerts, as well as adjust volume and song selection from your iPhone or Android smartphone.

Fitbit Blaze can be pre-ordered now with a black, blue, or plum band for $199.95 and is expected to be released in March. Looking for a deal on a current generation Fitbit? The Charge is on sale for $89.99 (Reg. $130) and the Charge HR is down to $109.99 (Reg. $150).

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