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While email may not be perfect and many actually loathe it, it’s still the way many businesses choose to get information out – flight and accommodation receipts, job application responses, and everything else. Google says the amount of mail that you actually want to see that is accidentally sent to the spam inbox is a mere 0.05%. But the company is all about data-driven, incremental improvements, so today it’s releasing a new tool for senders of email to better ensure their messages reach your Gmail inbox.

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