Google Trusted Store Stories June 7, 2012

Google opened its Trusted Store program today to all United States merchants who apply.

The news comes in lieu of Google’s KikScore acquisition from earlier this week. The buyout is rumored to bulk the Trusted Stores program that helps online shoppers find stores with a safe and superior online shopping experience.

KikScore is a similar service that also offers seals for non-online retailers and local businesses. It foremost guarantees online businesses, however, and aggregates information about management, website history, and details on customer service satisfaction. The financial aspects of the acquisition were not revealed.

Google’s Product Manager Tom Fallows took to the Official Google Blog this afternoon to explain how the once-beta Trusted Store Program generated feedback from 50 online merchants and more than 10 million orders since last fall to develop a premium—yet free—shopping service:

Over the last nine months of the pilot, our tests show that participating in this program can help merchants big and small. For example, Wayfair, the largest online-only retailer of home goods and one of the top 50 largest online retailers as ranked by Internet Retailer, increased sales* on its site by 2.3 percent with Google Trusted Stores. And Beau-coup, a specialty online favors and gifts retailer, saw an 8.6 percent increase*. Take a look at our merchant success stories to learn more about how Google Trusted Stores has had a positive impact on website conversion rates and average order sizes for online retailers.

Google explained that when shopping online, the Google Trusted Store badge might appear. Shoppers can view a report card with grades for that merchant when they hover over the badge. The badge is only given to online stores that “deliver a great overall experience.” This helps shoppers to identify trustworthy and reliable online retailers.

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Google Trusted Store Stories June 4, 2012

Google acquires KikScore technology

KikScore announced that Google acquired its technology.

According to KikScore’s official blog:

We are excited to announce that the KikScore technology and certain assets have been acquired. As of June 28, 2012, the KikScore service will no longer be available to customers. We recommend that our customers check out the Google Trusted Store product as an alternative to the KikScore service. In fact, we wrote this post last October that describes how complimentary the KikScore and Google Trusted Store products are for small businesses. We are very proud of the more than two years that we offered the KikScore service and are so grateful to the 1700+ small business customers that we have served globally.

The buyout, as SearchEngineLand first noted, will bulk Google’s Trusted Stores program. The service helps online shoppers to identify stores with a safe and superior online shopping experience, which is possible through supervision of product shipping times and customer service. It also extends $1, 000 in purchase protection warranty.

KikScore is a similar service that also offers seals for non-online retailers and local businesses. It foremost guarantees online businesses, however, and aggregates information about management, website history, and details on customer service satisfaction.

The financial aspects of the acquisition were not revealed.

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