adwords Stories April 30

While all the YouTube attention may be centered on the upcoming music streaming service, the Google company last night announced new ways for advertisers to target television viewers. Revealing an interesting trend, new ad types will help those who watch YouTube on the big screen.

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adwords Stories May 11, 2016

Google Adwords will be banning ads for so-called ‘payday loans’ and other lending at very high interest rates. As of July 13th, Google will no longer accept ads for loans that have to be repaid within 60 days, or any loan with an APR exceeding 36%.

The change was announced on Google’s Public Policy Blog.

When reviewing our policies, research has shown that these loans can result in unaffordable payment and high default rates […] This change is designed to protect our users from deceptive or harmful financial products.

Google also shared a stat on action taken against harmful ads in general …

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Deal: Get Pixelbook at 25% off: $750!

adwords Stories May 6, 2016

Google extends accidental click protections to native ads on mobile

As Sundar Pichai said in the 2016 Founders’ Letter, advertising allows Google’s services to be free. At the same time, it cares about delivering high quality ads and nothing ruins the experience more than accidental clicks. In a blog post, the company delved into various measures that prevent accidental clicks and announced it was extending click protections to native ads on mobile.

adwords Stories April 19, 2016

With imminent troubles looming in Europe, Canada just closed its three year investigation into anti-competitive practices involving Google’s search and advertising business (via The Verge). The country’s Competition Bureau ultimately “did not find sufficient evidence” that Google’s practices harmed local rivals.

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adwords Stories March 28, 2016

Google is today showing off redesigned apps for its AdWords advertising service that it says bring a completely reimagined experience based on user feedback.

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adwords Stories February 9, 2016

RIP Flash: Google display ads will be all HTML5 by January 2017

Google announced on its AdWords G+ profile today that its display ads will soon be 100% HTML5. From June 30th this year, display ads built using Flash can no longer be uploaded into AdWords or DoubleClick Digital Marketing. From January 2nd, 2017, Flash format display ads will no longer run on the Google Display Network or through DoubleClick.

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