adwords Stories April 30, 2018

While all the YouTube attention may be centered on the upcoming music streaming service, the Google company last night announced new ways for advertisers to target television viewers. Revealing an interesting trend, new ad types will help those who watch YouTube on the big screen.

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adwords Stories May 11, 2016

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Google Adwords will be banning ads for so-called ‘payday loans’ and other lending at very high interest rates. As of July 13th, Google will no longer accept ads for loans that have to be repaid within 60 days, or any loan with an APR exceeding 36%.

The change was announced on Google’s Public Policy Blog.

When reviewing our policies, research has shown that these loans can result in unaffordable payment and high default rates […] This change is designed to protect our users from deceptive or harmful financial products.

Google also shared a stat on action taken against harmful ads in general …

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adwords Stories May 6, 2016

Google extends accidental click protections to native ads on mobile

As Sundar Pichai said in the 2016 Founders’ Letter, advertising allows Google’s services to be free. At the same time, it cares about delivering high quality ads and nothing ruins the experience more than accidental clicks. In a blog post, the company delved into various measures that prevent accidental clicks and announced it was extending click protections to native ads on mobile.

adwords Stories April 19, 2016

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With imminent troubles looming in Europe, Canada just closed its three year investigation into anti-competitive practices involving Google’s search and advertising business (via The Verge). The country’s Competition Bureau ultimately “did not find sufficient evidence” that Google’s practices harmed local rivals.

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adwords Stories March 28, 2016

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Google is today showing off redesigned apps for its AdWords advertising service that it says bring a completely reimagined experience based on user feedback.

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adwords Stories February 9, 2016

RIP Flash: Google display ads will be all HTML5 by January 2017

Google announced on its AdWords G+ profile today that its display ads will soon be 100% HTML5. From June 30th this year, display ads built using Flash can no longer be uploaded into AdWords or DoubleClick Digital Marketing. From January 2nd, 2017, Flash format display ads will no longer run on the Google Display Network or through DoubleClick.

adwords Stories January 29, 2016

Google finally launches an AdWords app for iPhone and iPad

Google has finally launched a full-fledged iOS app for users of its AdWords advertising service. The AdWords app arrives today as the first official iOS app for the service and it’s available for both iPhone and iPad users now. 

adwords Stories January 21, 2016

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Google has published a blog post revealing just how many bad ads it removed from the web in 2015. Spoiler: they removed a lot.

There can be all kinds of bad ads, whether they’re ads which falsely claim to help weight loss, or phishing sites that trick unassuming web users to submit personal information. Thanks to a team of some 1,000 employees, and some clever computer algorithms, the company was able to remove a ton of ads and ban a huge number of misbehaving advertisers…

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adwords Stories September 30, 2015

Google-displaynetowrk

Google today announced changes to its display ad network that will ensure advertisers only pay for ads that are 100% viewable. The move could be viewed as a first step by Google to combat ad blockers that many believe could drastically change the landscape for advertising online going forward. expand full story

adwords Stories August 28, 2015

Google Chrome to begin pausing Flash ads around the web on September 1st

Adobe Flash is notoriously both resource intensive and ubiquitous on the web, which hasn’t helped the open web survive in the consumer shift to mobile devices that have smaller screens and processors. Flash isn’t even supported in most mobile environments anymore because of its poor performance. Google is as a result working hard to eliminate Flash content from its ad network and create a better web browsing experience. Today it announced September 1st is when it will begin pausing many of the Flash ads seen around the web for users of its Chrome web browser.

Fortunately for Google, it’s able to convert most of the Flash ads uploaded to its AdWords advertiser network to the less intensive HTML5 automatically. The company provides a section on its support site where advertisers can go to see what Flash ads are eligible for this conversion, and it has even made a step-by-step tool for converting ads which can’t be automatically converted or haven’t already been uploaded to Google’s servers.

Google first announced this shift back in June, and while the company has its own mobile operating system with a massive amount of native apps in the form of Android, it’s still a big proponent of the web. Perhaps because that’s where it was born, but really because the web isn’t closed off like mobile operating systems, and the underlying hypertext language of the web allows the company to easily scrape and index it for its Search business, among other things. The company introduced a setting to its Chrome browser in March which enables this disabling of Flash plugin content. Chrome for Android and iOS doesn’t support it at all.

adwords Stories August 5, 2015

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Many of us are visual learners, and by visualizing data you may be able to notice trends that you otherwise wouldn’t have by just looking at the numbers written out. Google understands this, and is making it possible to quickly visualize data from its AdWords online advertising service through a simple drag-and-drop tool available soon from directly within AdWords itself — yes, no more needing to download your data and explore it elsewhere.

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Google will now walk advertisers through how to bid based on their objectives

Google has a lot of data on how different decisions made throughout the creation of an AdWords display marketing campaign can lead to a lot of different end results. Now it wants to use that insight to help marketers make the right decisions to reach their objectives, be it a transaction or even just an engagement with their website, and has created a step-by-step solution to do just that.

The new tool for display ads, live now in AdWords, takes marketers through the whole ad campaign creation process based on what they want to result to be. For example, someone who just wants people to visit their website may not realize that they can pay just for each click they get, rather than every single impression. Someone who wants to optimize for the amount of times their advertisement is simply seen, though, will probably want to pay for viewable impressions, or those ad placements guaranteed to be visible on the page (i.e. not needing the user to scroll to see them). Using the new setup flow, advertisers can also input their website URL and have Google choose keywords they may want their ad to appear against in search results.

There are a lot of small decisions like these that advertisers have to consider when creating a new campaign, and a lot of ways to make a mistake that impacts the results. So this new tool simply makes it a lot easier to not mess up. It’s important for Google, too, because a low return on investment for an advertiser is a negative experience that may lead them to not using AdWords again.

adwords Stories July 29, 2015

Get ready to see search ads in Google’s Play Store: they’re rolling out now

Google at its I/O developer conference back in May took some time to discuss improvements it was making to its Play Store for Android devices. Of those, one area in particular the company touched on was improving the discoverability of apps through better categorization and the ability for developers to A/B test their listings to find which combination of titles and screenshots would lead to the most downloads.

Another way the company has been working to help developers drive awareness of their apps has been through testing Play Store search advertisements, placing a developers’ app at the top of search results against specific keywords. The ability to purchase these placements is starting to roll out today.

adwords Stories July 1, 2015

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In a world where we’re increasingly reliant on our phones to navigate the world, online reviews can make or break local businesses. Lawsuits regarding negative reviews show up in the news at least a couple times every year, and these review pages are increasingly becoming the battleground where individuals protest against businesses partaking in practices they disagree with. On the other hand, however, a good rating online can entrench and create a moat around a business for years to come. That’s why Google now allows advertisers to include their Google reviews in their AdWords ads. expand full story

adwords Stories June 26, 2015

Google AdWord click changes

Google’s AdWords team has highlighted three important changes to how users can interact with mobile ads and in-app interstitial ads. The changes are part of an effort to reduce the chance that a user may accidentally click an ad when browsing the web or trying to dismiss the ad. expand full story

adwords Stories June 25, 2015

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Google has a new update out to its Remarketing Lists for Search Ads product that will make it easier for marketers to use Analytics to target the right potential customers and in the process get a higher return on their advertising dollar investment. And while these terms might sound like complete gibberish to you, from a high-level it’s actually not too complicated.

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adwords Stories May 15, 2015

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The Financial Times is reporting that European mobile carriers are planning to block Google and other web ads in order to reduce demands on their networks and break Google’s hold on advertising (via TNW).

According to the story, which cites anonymous sources, the carriers have installed software from Israeli ad-blocking firm Shine in their data centers to block advertising in Web pages and apps, but not social networks.

Many websites, 9to5Google among them, depend on ad revenue to deliver free content to their readers. Any move to block ads could have far-reaching consequences …  expand full story

adwords Stories May 8, 2015

think.storage.googleapis.com:docs:5-factors-of-video-viewability.pdf 2015-05-08 13-51-49

Advertisers want to know that when they pay for a video ad on YouTube or elsewhere across the web, that the advertisement can actually be seen by viewers. A lot can effect an ad being seen, such as the viewer never scrolling to the part of the page where the ad is placed, or users simply scrolling past the ad too quickly to really catch a glimpse. Taking a look into these things, Google recently published the results of a study identifying the “5 factors of viewability,” or, in other words, the things that impact the chance of a video ad being seen.

Unsurprisingly, YouTube and Google’s video ad strategy seems to be strong compared to the rest of the web…

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adwords Stories May 5, 2015

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Google’s AdWords livestream today served as the launching point for several new advertising products, including larger rollouts of some previously announced products. Below you’ll find a recap of the event’s announcements.

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Grab a front row seat at the AdWords livestream on Tuesday, May 5th - YouTube 2015-05-05 10-26-30

Google released a video yesterday teasing all the exciting AdWords announcements it has in store, and today the livestream featuring them is about to be underway. Among the announcements that Google mentioned yesterday include new mobile-focused ad formats, tools to help automate and scale all the things you do in AdWords, and new measurement products to help you measure the impact of your ads across a variety of platforms.

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adwords Stories May 4, 2015

Google releases video teasing new products at tomorrow’s AdWords livestream

Google has published a video (above) on its AdWords blog today teasing its next-generation products which will be announced during tomorrow’s annual livestream.

In a previous blog entry, Google said that the event will reveal new products that will help customers:

  • Create better mobile experiences for your customers at the moments when they’re looking for your products and services
  • Measure all the moments that matter to your business – online and offline, across multiple devices and touchpoints
  • Customize and scale everything you do in AdWords, to unlock the full potential of increasingly complex consumer journeys

The stream will kick off at 12:30 PM eastern time, but until then viewers can still register for the live webcast.

adwords Stories March 5, 2015

Google adds Treemaps to Acquisition section of Analytics

In a post on its Analytics Google+ page, Google has announced that it’s adding Treemaps support to the Acquisition section of AdWards Analytics. Treemaps, Google says, bring quick visual insights to your AdWords performance.

Google AdWords app for Android now available

Google has just officially launched an AdWords app for Android, and it’s available starting now for all existing AdWords customers globally.

The app brings a companion experience to running AdWords campaigns on the desktop with the ability to view campaign stats, update budgets and bids, get support from Google, and more. It will also bring real-time notifications for AdWords to your Android device.

More from Google:

Whenever you open the app, you’ll see an overview of your clicks, costs, and conversions. For deeper insights, you can view metrics by ad group, day of week and device… You’ll also receive customized suggestions that you can act on immediately. For example, if there’s an opportunity to get more impressions by adjusting your bids, we’ll let you know so you can make the change right from the app.

The new AdWords app for Android is available on Google Play now for devices running Android 4.0 and up.

  • View campaign stats
  • Update bids and budgets
  • Get real-time alerts and notifications
  • Act on suggestions to improve your campaigns
  • Call a Google expert

adwords Stories February 25, 2015

Europe Antitrust Google

Google today has announced that it is introducing a way to automatically convert Adobe Flash-based ads to HTML5. Google says that eligible Flash ad campaigns, both existing and new, will automatically be converted to HTML5 when uploaded through AdWords, AdWords Editor, and a variety of third-party tools.

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adwords Stories February 18, 2015

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Google has today launched an official app for its AdWords platform, but sadly the company is restricting access to Canada for the time being. This news comes after Google launched its AdWords Express app last year, which was made specifically for the company’s automated AdWords service for small businesses.

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adwords Stories February 9, 2015

Google introducing Upgraded URLs to improve tracking through AdWords

Google today announced a new feature for AdSense users called Upgraded URLs that aims to make managing and tracking information easier for advertisers. The new URL feature allows advertisers to update tracking info while avoiding having to reset ad stats. Specifically, Google says the new Upgrade URLs offer advertisers these benefits:

  • less time spent managing URL tracking updates
  • reduced crawl and load times on your website
  • new ValueTrack parameters that help you gain additional insights about your ads.

Google says it will begin rolling out its Upgraded URLs feature to advertisers this week while the company is encouraging advertisers that use tracking to upgrade to the new system by July 1, 2015. Google also mentions advertisers that use tracking platforms to manage URLs to work with them to take advantage of the new feature.

adwords Stories January 23, 2015

Google Play services ceasing in Crimea on 1st February, AdSense & AdWord blocks underway

Google has started to block AdSense and Adwords accounts in Crimea, and Google Play services will cease on 1st February, reports TechCrunch. The moves are being made in order to comply with sanctions on the Crimea region of the Ukraine imposed by the US Government.

Free services, like search, maps and gmail are all expected to remain unaffected, but all services involving payment to or from Google will cease, said Russian site Lenta.ru.

 “Google’s prohibited from providing paid services in the Crimea,” a source at Google told Lenta.ru. “In addition, Google cannot make payments to anyone in the Crimea. It is now technically impossible, as almost all international banks have ceased to make payments.”

The US joined the EU in imposing economic sanctions in protest at Russia’s annexation of the Crimean peninsula, which legally remains part of the Ukraine. TechCrunch notes that the political conflict could escalate, with the possibility that Russian government may retaliate by blocking the sale of US imports into Russia–an important market for many US companies, including Google.

Apple terminated its own agreements with app developers in the region earlier this week, and has announced that all sales of Apple products and services will cease as of 1st February. Other companies are similarly ceasing business in the region, including both Steam and PayPal.

adwords Stories December 10, 2014

Lightbox – the scalable multimedia ads that Google first introduced to the desktop back in 2012 and finally brought to mobile devices in September of this year – are now available to all AdWords advertisers globally.

The Lightbox format allows advertisers to quickly and easily combine existing video, images and maps in an HTML5 ad that will scale correctly for all standard ad sizes and devices. Hovering over the ad expands them to full-size no matter what the device …  expand full story

adwords Stories August 18, 2014

Google-call-ad-tracker

Google launched a new AdWords portal today called Website Call Conversions. This new tool lets advertisers identify and measure calls from their website that occur following an ad click. Here’s how it works: whenever someone spots your search ads and click on them, they’ll be directed to your website and will receive a special phone number to call that is connected to the ad they’re viewing.

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adwords Stories July 17, 2014

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Google has added yet another official application to its iOS App Store portfolio: Google Analytics. Analytics is Google’s popular service that allows website owners to manage and view data such as page views, demographics, and the technologies users utilize to access the website. The iPhone app also has the neat Real Time reports feature that allows website owners to view how many people are on the website at the current time. Google launched an optimized version of the Analytics app last year on Android and debuted a related AdWords app on iOS just last week. Like all Google apps, the Analytics program is on the the App Store for free.

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adwords Stories July 2, 2014

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Google announced changes to its ad policies earlier this week that could have a big impact on its revenue: the search and advertising company has declared that it will no longer allow ads for sexually explicit websites through its AdWords platform, according to CNBC.

Any ads found to be in violation of the updated policy will be removed from the network, Google told advertisers that could potentially be affected in an email. This change only impacts the company’s ad offering, not search results or any other products, so while some sites may see an impact, it won’t be as big a hit as if listings were removed from search.

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adwords Stories February 5, 2014

Photo: npr.org

Photo: npr.org

After more than three years of investigations and negotiations, Google and the European Union anti-trust authorities have finally settled the case in which the company was accused of abusing its dominant position in search.

The tl;dr version of the dispute was that Google search results were giving undue prominence to its own services – such as Google News and Google Shopping – and freezing out rivals. Google was eventually given a deadline of 31st January last year to submit proposals on how it would resolve the problem …  expand full story

adwords Stories December 9, 2013

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Google Product manager Eran Arkin just made a quiet but perhaps major announcement in how Google+ will handle brands and social ads moving forward. Google will begin testing a new type of monetization for Google+ called +Post ads. In simple terms, Google will let brands turn their Google+ content into display ads across the web.

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adwords Stories October 14, 2013

Foursquare is squarely moving into Google’s territory with the announcement today that it is officially opening up its local ad platform to all of the 1.5 million claimed businesses in the app. That means that no longer will only a select group of partners be able to offer “Promoted” listings within the app– something Foursquare has been testing in recent months– but now all small businesses will have the opportunity to place local ads.

The benefit over, say, Google’s ads platform for local businesses, is the ability for merchants to actually see if their ad leads to a real customer walking into their store:

Today, we’re opening Foursquare Ads to all small businesses around the world. We’re moving past the days when business owners have to figure out if a “like” or a “click” has any meaning in the real world; now they can tell if someone who saw their ad actually walks into their store. We built this to be simple and flexible, learning from our four years of data and relationships with over 1.5 million claimed businesses. Any merchant can monitor how many people have viewed their ad, how many have tapped on it, and how many actually came into their store. Merchants know what they’re paying for – real actions and real customers.

Business owners interested in creating ads on Foursquare can do so at foursquare.com/adsexpand full story

adwords Stories September 30, 2013

Google launches beta of ‘Web Designer’ HTML5 design tool

Google today announced that it is launching a public beta for its new Web Designer tool that allows users to build interactive ads and other HTML5 content. Google says that with HTML5 ad spend expected to overtake Flash spend within the next two years, it’s aiming to provide easy-to-use tools that will allow publishers to quickly and easily create and publish HTML5 ads:

We’re working hard to solve this development challenge by offering agencies powerful yet easy-to-use tools for HTML5 production. In this vein, we announced DoubleClick Studio Layouts for HTML5 back in August, which lets you create HTML5 ads in minutes, and last week we announced Ready Creatives in AdWords, which creates HTML5 ads for you in seconds. Today, we’re excited to announce the public beta of Google Web Designer, a new professional-quality design tool that makes HTML5 creative accessible to everyone from the designer to the dabbler.

Google walked through a few of the features of Web Designer in its blog post:

  1. Create animated HTML5 creative, with a robust, yet intuitive set of design tools.
  2. View and edit the code behind your designs and see your edits reflected back on the stage automatically.
  3. Build ad creatives seamlessly for DoubleClick and AdMob, or publish them to any generic environment you choose.
  4. Receive updates to the product automatically, without having to re-download the application.

It also noted that access to Web Designer will be free for all, at least for the time being.

The Web Designer beta is available to download on Google’s website. Google has a getting started guide here, and high-speed demo of an ad being created in the Web Designer beta is below:

adwords Stories August 8, 2013

Google introduces new local ads experience in Google Maps on iOS & Android

Google today announced on its blog that it’s introducing an “updated ad experience” for Google Maps on iPhone, iPad, and Android that will display a small banner at the bottom of the screen when a user performs a search. Google used to display smaller banner ads that would pop up as an overlay on the map after searching for a location, but the new experience brings ads into the new bottom bar that Google introduced in its recent redesign of the Google Maps mobile apps. 

Relevant ads on the Google Maps app can now appear at the bottom of the screen after a user performs a search. They include a title, ad text, and a link to get directions. Users can tap or swipe upward to see more information — this is a new click type known as “Get location details” and results in a standard CPC charge.

Just like the previous ads, tapping or swiping up on the new ads placed at the bottom of the screen will pull up details about businesses including images, reviews, phone numbers and addresses. Google’s recent update to the Google Maps mobile apps also brought Zagat ratings and Google Offers into the local business search results displayed on the new bottom navigation bar.

Google provides more information for advertisers interested in display local ads in Maps in its blog post here. 

adwords Stories April 18, 2013

via nytimes.com

via nytimes.com

Google released its earnings report from Q1 2013 today.

Notably, Google’s consolidated revenues increased 31% over Q1 2013 with $14 billion gross income.

“We had a very strong start to 2013, with $14.0 billion in revenue, up 31% year-on-year,” said Larry Page, CEO of Google. “We are working hard and investing in our products that aim to improve billions of people’s lives all around the world.”

Google reported $3.35 billion net revenue, which is nearly half a billion up from $2.89 billion during the same quarter last year.

The company reports $50 billion in the back at the end of Q1 2013.

Cash – As of March 31, 2013, cash, cash equivalents, and marketable securities were $50.1 billion.

The company’s effective tax rate came in low at 8% following a tax credit mandated by legislature in Congress.

Income Taxes – Our effective tax rate was 8% for the first quarter of 2013.

Google CEO Larry Page mentioned during the conference call to investors that the company’s opportunities primarily exist in Chrome, YouTube, and Android, in that order. It believes more “connected TV’s” will allow the company to directly connect with consumers via relevant advertising more easily.

The company had praise for its marketing team, citing doubling its retail foot print thanks to more availability of its Chromebook in Best Buy.

Google discussed its success with commercial advertising via YouTube, announcing 325,000 Super Bowls worth of ads have been consumed.

When asked about Andy Rubin’s responsibilities after being pulled from heading Android, Larry Page reiterated that the company has yet to make that announcement and had no plans to make news in that regard today.

Regarding Glass, Larry Page admitted the price tag for early adopters is certainly high, but stepped short of calling it a luxury price and stated the company wasn’t prepared to announce a consumer price tag.

Press release below:

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adwords Stories October 24, 2012

Google announced today on its Inside AdWords blog that it will now allow AdWords users to track iOS downloads from in-app display ads, a feature that was previously only available for Android app downloads. Google said iOS conversion tracking allows advertisers to “better understand which campaigns are most effective at driving app downloads.”

The feature allows marketers to track downloads that originate from “in-app” display ads, meaning the iOS conversion tracking feature at this point doesn’t include app downloads driven by Google Search or Google Display Network ads. For iOS app downloads, Google explained marketers will have to go through a couple extra steps, requiring them install an SDK, grab a code snippet from their AdWords account, and then install it into their app. The same feature is currently available to Android as a codeless solution requiring users to simply create a new conversion in their account.

Tracking downloads of an iOS app requires integrating a small SDK into your app and pasting a small snippet of code in your app’s didFinishLaunchingWithOptions method to call the SDK.

Full instructions from Google on setting up iOS conversion tracking are below: expand full story

adwords Stories July 24, 2012

Google and the European Commission consented to the “outlines of a settlement” today, according to The Financial Times (via SearchEngineLand), which, if inked, would spare the search engine from official antitrust charges.

Europe’s premier competition watchdog has long accused the Mountain View, Calif.-based Company of abusing its dominance to suppress opponents in the market. Google previously said it would make company-wide changes to avoid a legal battle and expensive fines, and it seems the most recent outcome of those discussions is a new settlement draft of which the details are currently unknown. The rough deal reportedly also extends to a contentious matter that surfaced late in the talks—mobile search.

Joaquin Almunia, the European Union’s vice president of the European commission responsible for competition, sent a letter to Google Executive Chairperson Eric Schmidt in May. The letter detailed the antitrust investigation into Google’s search practices, and it offered the search engine a chance to remedy its “abuses” by settling.

“I have just sent a letter to Eric Schmidt setting out these four points. In this letter, I offer Google the possibility to come up in a matter of weeks with first proposals of remedies to address each of these points,” said Alumnia.

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adwords Stories July 11, 2012

Google is expanding its “Search as You Type” feature under Google Commerce Search to U.S.-based AdWords advertisers today as a free, stand-alone service.

“It’s easy to implement and helps increase sales and conversion rates on merchant websites. The Search as You Type pilot is available to US-based AdWords advertisers for free, up to 25 million searches annually, after which licensing fees would apply,” announced Google Shopping Product Management Director Jennifer Dulski on the official Google Commerce blog.

Google’s famous predictive suggestions, auto complete, and related product results are integrated into Search as You Type to bulk a merchant’s existing website search functionality. Today’s announcement supports Google’s recent attempts at enhancing its online retail and search experiences.

“When shoppers type a search query into a merchant’s site, Search as You Type shows them product suggestions and photos, making it faster and easier for people to spot the product they’re looking for and click through to make a purchase,” Dulski explained.

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adwords Stories June 7, 2012

Google opened its Trusted Store program today to all United States merchants who apply.

The news comes in lieu of Google’s KikScore acquisition from earlier this week. The buyout is rumored to bulk the Trusted Stores program that helps online shoppers find stores with a safe and superior online shopping experience.

KikScore is a similar service that also offers seals for non-online retailers and local businesses. It foremost guarantees online businesses, however, and aggregates information about management, website history, and details on customer service satisfaction. The financial aspects of the acquisition were not revealed.

Google’s Product Manager Tom Fallows took to the Official Google Blog this afternoon to explain how the once-beta Trusted Store Program generated feedback from 50 online merchants and more than 10 million orders since last fall to develop a premium—yet free—shopping service:

Over the last nine months of the pilot, our tests show that participating in this program can help merchants big and small. For example, Wayfair, the largest online-only retailer of home goods and one of the top 50 largest online retailers as ranked by Internet Retailer, increased sales* on its site by 2.3 percent with Google Trusted Stores. And Beau-coup, a specialty online favors and gifts retailer, saw an 8.6 percent increase*. Take a look at our merchant success stories to learn more about how Google Trusted Stores has had a positive impact on website conversion rates and average order sizes for online retailers.

Google explained that when shopping online, the Google Trusted Store badge might appear. Shoppers can view a report card with grades for that merchant when they hover over the badge. The badge is only given to online stores that “deliver a great overall experience.” This helps shoppers to identify trustworthy and reliable online retailers.

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adwords Stories May 21, 2012

A European Union commissioner chief just gave Google “a matter of weeks” to settle allegations of competition-restricting activity that could help the search engine escape hefty fines and formal charges.

Joaquin Almunia, the European Union’s vice president of the European commission responsible for competition, announced today that he sent a letter to Google’s chairperson Eric Schmidt. The letter detailed the findings of an antitrust investigation into Google’s search practices, and it offered the search engine a chance to remedy its “abuses” by settling.

“I have just sent a letter to Eric Schmidt setting out these four points. In this letter, I offer Google the possibility to come up in a matter of weeks with first proposals of remedies to address each of these points,” said Alumnia.

The investigation found four areas, or points, where Google’s practices “may be considered as abuses of dominance,” such as: Google exhibits links to its own vertical search services; Google duplicates content from competing vertical search services; competition-restriction agreements between Google and partners on websites where Google provides search ads; and, restrictions that Google sets to the portability of ad campaigns from AdWords to other competitors’ platforms.

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adwords Stories May 17, 2012

Study: Adults choose Web over TV, YouTube ads more efficient than cable ads

Google collaborated with advertising research company Nielsen to conduct a series of new cross-media studies for television, and they discovered over one-third of adults opted for broadband Internet over cable TV.

The search engine’s six cross-media studies looked at viewership patterns and campaign effectiveness across television, YouTube, and the Google Display Network. The results indicated 31 percent of 18-to-49-year-old adults are “light TV viewers” who are “more efficiently reached with cross media campaigns on YouTube and the GDN than with TV alone.”

Google’s Advertising Research Manager Sheethal Shobowale took to the official Adwords Blog to further elaborate:

“At the end of 2011, several signs seemed to indicate that younger viewers were watching less TV and spending more time online. In fact, broadcast only/broadband homes have increased 22.8 percent since Q3 2011. We conducted a series of new cross-media studies for TV and six YouTube/GDN campaigns to find out if this trend would continue, and how it might impact advertisers in 2012. […]  Overall, the results suggest that adding YouTube and the GDN to your TV network campaigns improves effectiveness in several powerful ways…”

Check out Google’s infographic below and video above to learn more. 

adwords Stories April 4, 2012

According to recent reports, Google’s Drive is coming any day now. Dropbox, not wanting to lose an opportunity to get in under the wire, is doubling its referral bonuses. Instead of the normal 250MB, users can now get 500MB per referral for a maximum of 16GB of free space (both referrer and referee). If you are a pro/paid user, your maximum referral limit is 32GB of free space.

adwords Stories February 28, 2012

Everyone knows that Google can dodge privacy features in Internet browsers, renounce third-party cookie policies, and supply personalized ads despite a user’s privacy setting. Privacy regulators, advocates and consumers alike have called upon Google and other advertising companies to abide by browser’s do-not-track policies, but Google already stepped to the plate with a solution for suspicious users that do not want to be tracked.

Keep My Opt Outs” is a Chrome browser extension that blocks all cookies harvested for personalized ads. The evasive cookies under fire in the media essentially follow a user’s trail across websites to collect history for data reaping. The particulars help Google supply targeted advertisements. All Web browsers include a built-in setting to block this information-cropping process, but Google and other firms use a distinct code to disable the setting in Safari and Internet Explorer.

“Keep My Opt-Outs is an extension for users who aren’t comfortable with personalization of the ads they see on the web. It’s a one-step, persistent opt-out of personalized advertising and related data tracking performed by companies adopting the industry privacy standards for online advertising,” wrote Google on the Chrome webstore

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