Google Ventures invests in Kevin Rose’s Milk Inc.
TechCrunch reports that Google Ventures has invested in Kevin Rose’s new Milk Inc. Milk is a new iOS app lab that focuses on churning out a couple of new apps a year. The first app done by Milk, called Oink, focuses on letting users rank and rate items around them — rather than taking the Foursquare approach to just checking into a location. The app currently seems to be off to a great start. Milk raised $1.5 million in funding in April.
Google Ventures has invested $200k into Milk, now giving Milk a total of $1.7 million in funding. Google Maps is currently heavily embedded into Oink, and Milk helps to add more Google functionality later on.