Just a few minutes after announcing the hybrid Transformer Book Duet, Asus has unveiled an entirely new line of Android devices dubbed ZenFone. Asus hasn’t had much luck in the Android phone market, due in large part to its odd choice to only release phones that dock in tablets. The company hopes that these ZenFone devices will bring it some commercial success, though.

The ZenFone devices will come in three sizes, 4-inches, 5-inches, and 6-inches. All models will be powered by a dual-core Intel Atom processor and be available in a wide-variety of colors. The devices will ship with Android 4.3 on board, but don’t get too excited, as Asus has decided to overlay its ZenUI on top of the operating system. Asus promises that ZenUI will be simply, beautiful, and easy to use. One feature Asus is heavily promoting is a What’s Next feature that keeps track of your daily schedules.

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