Barnes & Noble is optimistic for Nook devices this year, and to help along sales the company is offering discounts on all models with subscriptions to The New York Times or People (via TechCrunch).

Through this limited-time offer, customers will have access to the NOOK edition of The New York Times, plus all their favorite content on the go, through Barnes & Noble’s critically acclaimed devices. In addition to automatically delivering The Times directly to the customers’ NOOK device each day, NOOK subscribers will also receive unlimited access to The Times’ award-winning website, NYTimes.com, including regular news updates, opinions, blogs, video, interactive graphics and more. The NOOK subscription to The New York Times is $19.99 per month for full digital access on NOOK and NYTimes.com.

B&N announced the $99 Nook Simple Touch would be available completely free for users who purchase a one-year subscription to The New York Times. As for the Nook Color (usually $199), NYT subscribers will be able to pick it up for $99. The full-access NYT subscription currently costs $19.99/monthly.

The Nook Tablet, which usually retails for $249, will be available for $199 to users who sign up for a $9.99/montly, one-year People subscription. The promotion is running through March 9, 2012 at more than 700 Barnes & Nobile locations and at www.nook.com/nyt. The entire press release is available after the break:

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