Google is taking a step towards advancing its e-commerce business, by purchasing London-based Rangespan, which has developed a unique tech that helps retailers forecast products and services that will be high in demand in the future.

A message on Rangespan’s website confirmed the buyout today. “We are very happy to announce that Rangespan is joining Google,” the company wrote. “We will continue to work on services for shoppers and retailers at Google, and we’re super excited about the opportunities to come. As part of the change, we will wind down Rangespan’s services. We’ve already begun working individually with each of our retailers and suppliers on this process.”

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