Online shopping today is incredibly lucrative with various Google products, including a dedicated site, optimized for it. To make it easier to virtually browse, Google Search is bringing together different stores and brands into a new “Product products” card.

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Google today announced its Google Shopping 100, which collates the most trending gifts that have been searched for in the United States — with the Google Home taking the #1 spot in the tech trending list.

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Following the website and mobile apps, the new Google Shopping is officially available in the U.S. This is Google’s new unified service for product lookup and delivery, with Google Lens also picking up a “style ideas” feature today.

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Earlier this week, Google detailed how Express would soon be replaced by Shopping. This transition is now underway with “Google Express” for Android becoming “Google Shopping” with the latest Play Store update.

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After launching Google Shopping a few weeks ago, the company is looking to further consolidate its online shopping experiences. In the “next few weeks,” Google Express will be shut down as it integrates with Shopping.

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Announced at Google Marketing Live in May, the new Google Shopping homepage is live in the United States. Focussed on personalization and browsing, this experience has been in testing around the world since last year.

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