Isis mobile wallet rebranded as Softcard to avoid association with violent militant group
Following through with its announcement from a few months ago, Isis mobile wallet on Wednesday officially became known as Softcard as part of a rebranding move to avoid association with the violent militant group in the Middle East known as ISIS. The transition from Isis to Softcard, including an updated app, will occur over the next few weeks.
Softcard CEO Michael Abbott discussed the change in a blog post:
“Our search for a new name has been rooted in our founding vision: to use the power of the mobile phone to help consumers find a safer and better way to shop, pay and save. But we also wanted a name and visual identity that had the power, flexibility and simplicity to define our category.”
The service will continue to function as it always has.