The company wants to launch the first version of the service in an incredibly polished form that will help it stand out against competitors like Spotify and Rdio, which have been around for a while and have had several iterations of improvements. “They feel that there’s just too much scrutiny of this product, and that they need to get it right out of the gate,” said a senior label executive speaking to Billboard. This, of course, contradicts the strategy of YouTube’s parent company, Google, which launches services left and right in beta form, many of which get shut down relatively quickly.
Last October, Billboard reported that YouTube was planning to launch a music streaming service in late 2013 or early 2014. This evening, however, Billboard has published another report claiming that YouTube’s music streaming platform has been delayed until the second quarter of this year or beyond. According to the report, which cites “an executive briefed on YouTube’s plans”, YouTube is approaching this service with a “get it right” attitude.