Interbrand assesses brand value across the world, and the¬†consultancy recently released its “2011 Ranking of the Top 100 Brands” with Google sitting tight at the No. 4 spot.

“With a 27 percent increase in brand value in the past year, Google’s position as one of the world’s preeminent brands is growing and nothing seems capable of stopping it,” announced the annual report.

There are three main aspects to the methodology of assessing a brand, according to Interbrand, and those include financial performance, role of brand, and brand strength. Internal factors vary between authenticity and consistency to responsiveness and commitment of the brand regarding strength…

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