interbrand

Two 'interbrand' stories January 2012 - October 2015

Interbrand again names Google world’s 2nd most valuable brand, behind Apple

Interbrand has named Google as the world’s second most valuable brand for the third year running, estimating that it increased its total value by 12% to $120B. The company bases its estimates on a mix of the financial performance of the company, its ability to influence purchase decisions and the degree of brand loyalty it enjoys.

Google again took second place to Apple, wich saw its value climb by 43% in the past year to hit $170B.

Tech companies made up half of the top 10, Microsoft at #4, IBM at #5 and Samsung retaining 7th place. A similar brand equity ranking by Millward Brand back in May also gave Apple and Google the top two slots.

Google was first overtaken by Apple in 2013 after previously holding a 4-place lead. Google did, however, retain its place as the best company to work for, Fortune giving it the slot for its fourth consecutive year.

Google is No. 4 top global brand, pummels Apple value by over $20B

Interbrand assesses brand value across the world, and the consultancy recently released its “2011 Ranking of the Top 100 Brands” with Google sitting tight at the No. 4 spot.

“With a 27 percent increase in brand value in the past year, Google’s position as one of the world’s preeminent brands is growing and nothing seems capable of stopping it,” announced the annual report.

There are three main aspects to the methodology of assessing a brand, according to Interbrand, and those include financial performance, role of brand, and brand strength. Internal factors vary between authenticity and consistency to responsiveness and commitment of the brand regarding strength…

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