Google launches Travel search, with help from its ITA acquisition
Google has launched Travel search which will debute across select cities today. The new search is the first product to emerge from ITA, a company Google acquired in April. The new Travel search uses similar methods that you’re used to in traditional Google search. As you can see, a simple search like “flights from New York to San Francisco” returns results under the “flights” category.
With the flights category, flights that pertain to your search will be displayed — where you can see the airline and then purchase tickets. Users are then guided to the airline’s website to actually book the flight.
More screenshots after the break: (via Search Engine Land)
