The Wall Street Journal is reporting that Google has been working for the past year to register the word “Glass” as a trademark in the United States. The company successfully received a trademark for the “Google Glass” name, but so far, has been unsuccessful to its attempts to trade the single word “Glass.”
According to the report, Google first submitted its application to trademark “Glass” with the classic, futuristic font last year. Shortly thereafter, Google heard back from the U.S. Patent and Trademark Office and was informed that the word could not be trademarked. One of the reasons cited by the office was that the trademark was too similar to other existing and pending computer software trademarks. This could lead to consumer confusion, according to the examiner.
The trademark examiner also claimed that the word “Glass”, even when written in its classic font, is “merely descriptive.” According to federal law, words that describe a product cannot be trademarked. “Google, like many businesses, takes routine steps to protect and register its trademarks,” a Google spokesman said.